BMW ranked as most popular luxury car make on TikTok with more than 22 billion views

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    In third place for the most popular model is the BMW M4, with 1.3 billion views.

    Surprisingly, some British staples are not as popular as other car makes, with the Land Rover Defender and Discovery only having a combined viewership of 66 million views. 

    Whilst the viewing numbers for Range Rover are slightly more positive, at around 265 million, they pale in comparison to some other luxury cars.

    The social media app allows users to create short form videos, and has been used massively by car brands to showcase their newest models.



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