For the first time in over a decade, a new M&M color: Meet Purple, who represents 'acceptance'

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M&M’s is expanding its iconic crew with the introduction of a new character - Purple - a permanent addition as the brand seeks to use the power of fun to help more people feel they belong.

The M&Ms characters are one of the most iconic candy symbols in the world, and the lineup is introducing its newest member of the group: Purple.

M&Ms parent company Mars introduced their newest “spokescandy” on Sept. 28, the first time a new color has joined the lineup in over a decade. Purple, which joins Red, Orange, Yellow, Green, Blue and Brown, is “designed to represent acceptance and inclusivity.” She has a “charm and quirky” nature driven by “self-awareness, authenticity and confidence.”

“There is so much about our new spokescandy that people can relate to and appreciate, including her willingness to embrace her true self – our new character reminds us to celebrate what makes us unique,” Jane Hwang, global vice president at Mars Wrigley, said in a statement. “Our purpose story is just getting started and the introduction of our newest M&Ms spokescandy is the next chapter, as the brand continues to delight fans with fun in a way only M&Ms can.”



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