For the first time in over a decade, a new M&M color: Meet Purple, who represents 'acceptance'


M&M’s is expanding its iconic crew with the introduction of a new character - Purple - a permanent addition as the brand seeks to use the power of fun to help more people feel they belong.

The M&Ms characters are one of the most iconic candy symbols in the world, and the lineup is introducing its newest member of the group: Purple.

M&Ms parent company Mars introduced their newest “spokescandy” on Sept. 28, the first time a new color has joined the lineup in over a decade. Purple, which joins Red, Orange, Yellow, Green, Blue and Brown, is “designed to represent acceptance and inclusivity.” She has a “charm and quirky” nature driven by “self-awareness, authenticity and confidence.”

“There is so much about our new spokescandy that people can relate to and appreciate, including her willingness to embrace her true self – our new character reminds us to celebrate what makes us unique,” Jane Hwang, global vice president at Mars Wrigley, said in a statement. “Our purpose story is just getting started and the introduction of our newest M&Ms spokescandy is the next chapter, as the brand continues to delight fans with fun in a way only M&Ms can.”


Please enter your comment!
Please enter your name here

Share post:


More like this

Firefly Lane’s Katherine Heigl in sweet tribute to Sarah Chalke over final Netflix series

“You’re asking for something reasonable but the way...

Meghan Markle and Prince Harry's team defend use of stock images in Netflix documentary

Representatives for Meghan Markle and Prince Harry have...

Iowa police K-9 dies after left in patrol vehicle for 22 hours; deputy under criminal investigation

An Iowa deputy is under criminal investigation after...