Red Bull fans have slammed the team’s New York car launch after being made to wait 49 minutes before they got to see the car. Red Bull started the show with footage of their 2022 car before interviewing team boss Christian Horner.
However, instead of showing their new 2023 machine straight away, Red Bull athletes from across different sports were interviewed on stage. They include Winter Olympic medalist Eileen Gu, fencer Miles Chamely-Watson and snowboarder Zeb Powell.
But, this was not popular with fans with dozens posting a simple “zzzzz” on YouTube while watching. Others described the show as”cringe” and suggested they “didn’t care”. Users also demanded the team just get on with showing the car.
The backlash continued on social media with supporters rinsing the team’s decision to focus on the athletes on Twitter.
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Max Verstappen and Sergio Perez appeared on stage 40 minutes after the show began while the car still had not been shown. The decision to stretch out the show caused more backlash with many claiming they had started to lose interest.
@BrandonHudson35 claimed: “Excited to see the Red Bull F1 car launch. Got board waiting and closed the video feed, cooked and ate breakfast, came back to check car pics… and… still no car? It’s been almost 45 minutes, and you’re interviewing… skiers?
@made_up_cat added: “This Red Bull launch is BAD. Boring, disconnected, and the crowd is tepid.” However, some defended the team’s decision to show off its full sports roster and not just focus on motorsport.
@vincenzolandino posted: “For those curious why this isn’t all about F1, it’s *technically* a Red Bull season launch. Red Bull is involved in a lot more than Formula 1, and they’re flexing that to the American audience.”